Delivering personal customer service makes a huge difference. It can be a difference between a customer forgetting about you the minute their transaction is over, or the same person returning to become a loyal customer for life. This concept is a valuable marketing tool, because when customers feel like they’re getting personal service, they become better customers. Numerous studies have shown that happy customers tend to do transactions often, and they tell their friends too that they are happy doing transactions with the company with a good personal customer service. The benefits of personal service extend beyond your customers and their immediate social circles also. When the company builds a reputation for great service, the company will begin to draw more customers from around the market. Barbaza MPC conducted a customer service training and seminar titled “Romancing the Customer” together with VICTO last August 10-11, 2019 held at Coop Ocean View Resort.